Airmount Marketing Plan

4401 words 18 pages
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Everfresh Deodorant | Final Marketing Plan | | | | Hannah Mitchell 219384 | | |

Arimount Corporations
Everfresh Deodorant Marketing Plan

I. Executive Summary
Arimount Corporation is well known for beauty and grooming. The launch of Everfresh deodorant will define the anti-perspiration market. A new chemical, tricliceron, will put Everfresh above the competition. Tricliceron will allow for freshness through the toughest sweats. After 20 years in the hygiene market, return on investments have been average. After the launch of Everfresh, revenue is expected to be above average. Currently, the market is saturated with below to average products that only mask the problem. Everfresh will eliminate the
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f. Mission
“Everfresh exists in order to deliver significant results and provide outstanding customer service. Providing maximum solutions to consumers will ensure success with positive feedback.” g. Target Market
The anti-perspiration market will be an enduring test of Everfresh.

IV. Financials h. Break Even Analysis Break Even Analysis: | | Monthly Units Break Even | 50 | Monthly Sales Break Even | $2,340 | Assumptions: | | Average Per-Unit Revenue | $46.80 | Average Per-Unit Variable Cost | $3.96 | Estimated Monthly Fixed Cost | $1,823 |

i. Sales Forecast Sales | 2013 | 2014 | Sports | $29,345 | $38,420 | Fitness | $17,340 | $21,985 | Total Sales | $46,685 | $60,405 | | | | Direct Cost of Sales | | | Sports | $19,435 | $21,429 | Fitness | $13,209 | $16,908 | Total Cost of Sales | $32,644 | $38,337 |

V. Controls j. Contingency Planning
The contingency plan will be placed in effect in the case that Everfresh falls below the targeted goals set. Airmount will adjust the target market for Everfresh in order to better gauge performance. Clinical groups will be initiated with consumers in order to find the best solutions for them.

Arimount Corporations will begin innovative marketing research techniques for Everfresh deodorant immediately following the booking of the project site. This strategy will provide in depth insight in order to conquer the

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