Hard Rock Cafe Case Study

5975 words 24 pages
Q1.Identify the strategy changes that have taken place at Hard Rock Café since its founding in 1971.
The first Hard Rock Cafe opened its doors to the public on June 14, 1971, in London, England. Founded by Isaac Tigrett and Peter Morton, two enterprising and music-loving Americans, beginning with a guitar, it is only a joke among the friends at first, later on founder of the band - Cream and Derek & the Dominoes sent a guitar of his here, and has booked a desk for a long time. From then on, the other guitars were sent here continually, have not stopped at all times. Hard Rock Cafe was an instant classic, attracting droves of customers with its first-rate, but moderately priced casual American fare, warm service and ever-present rock 'n'
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Only a little kind of hamburgers with beef that all Hard Rocks have is still not popular here because of people's fear.
Australia and New Zealand are the only two countries absolute without mad cow disease in the world. You can secure eat the hamburgers, sandwiches and other you want food with fresh beef, Texas Chili, Hickory BBQ Bacon Cheeseburger, Stormy Blue Burger, Classic French Dip Sandwich, and so on, the primary material of these is beef. If you are the fan of beef and you have the chance to go to the two countries, you must go to the local Hard Rock to taste the special beef food.
In Beijing, pork is the focus. Pork in China has the most sales volume in the global. The more popular food in Hard Rock almost cooks with pork. Roast Pork Sandwich, Pulled-Pork Sandwich, Hard Rock Salted Pork Sandwich, Roast Pork Chop, all these are delicious and have the Chinese specialization. Some of these are barely eaten in other countries. The pork products in Chinese Hard Rock are the essential food in your table. The above-mentioned three examples clearly explain the response in product design and quality. the three kinds of food has different characteristics


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