Gender Differences in Shopping
I also tend to compare my choices in greater detail regarding price, quality, feel and whether my friends like it on me. Many times I would spend all day looking at several items and still not buy anything.
From having worked retail in a mall, I have observed that most of the stores in the mall are more catered towards women’s needs. There are a lot more stores that sell jewellery, makeup, and women-only products, compared to stores that sell products or services just for men. On top of that, stores that mostly sell personal hygienic products are more directed towards women as well. Retailers such as “Crabtree and Evelyn”, “The Body Shop”, and “Bath and Bodyworks” are just a few to name. Even though lotions, soaps and body washes are made for both men and women, the ones who buy them are predominately women. Moreover, many stores that sell unisex merchandise carry more inventories styled for women as opposed to men. For example, there’s a retail store called “La Senza” which sells women’s under garments and night wear only, and nothing for men. There are almost no other stores that sell merchandise strictly for men.
By having more stores and more choices offered to women, it contributes to the fact that women take a longer period amount of time when shopping as opposed to men. When I go shopping, I usually take much longer than my guy friends because I have to look for a much wider variety of products. On top of the many different jeans,