Fashion Channel Case Solution

1063 words 5 pages
Answer 1.
SWOT analysis of The Fashion Channel

The Fashion Channel (TFC) is a 24*7 cable TV network which is exclusively dedicated to fashion. It was found in 1996 and since then it has been witnessing continuous upswing. According to an annual demographic survey, TFC is having approximately 110 million subscribers of cable & satellite television. But, due to increasing competition with other fashion channels, it is in the need for developing a modern and updated brand strategy.

SWOT analysis covers the strengths, weaknesses, opportunities & threats which a company is facing in its internal & external environment. Strengths & weaknesses fall under the internal environment of the company and opportunities & threats fall under the
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Secondly, the marketing and advertising strategy followed by competitors. Thirdly, the extent of importance given by consumer's to latest fashion trends. Fourthly, on the consumer's consideration regarding the favorite channel. Fifthly, on the factor that may decide that up to what extent TFC can provide best suitable place on television regarding the fashion information. Last but not the least; Dana should analyze the effectiveness of marketing message and its coverage in comparison to the competitors (Peter & Donnelly, 2002).

Thus, by focusing on the above mention points Dana can successfully work on the loop holes and lay a foundation to future success.

Answer 3.
Advantages and Disadvantages of Each Scenario

Advantages and disadvantages of Broad based segmentation:
The advantages of the broad based segmentation are that it covers a wide area of population and thus provides huge coverage. In addition to this, it is easy to obtain advantage of economies of scale, scope, and density. On the other hand, its major disadvantage is that all the people are treated equally and as a result there is a lack of availability of customized services. Thus, dissatisfaction among the customers would persist (Stahl, 2007.
Advantages and disadvantages of Fashionsita focus:

One of the major advantages of focusing Fashionista is that they show a very high interest in the fashion. Thus, targeting these would surely reap profits as will strengthen

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