Australian Beverages Ltd

6154 words 25 pages
CPA 117: GLOBAL STRATEGY & LEADERSHIP
CASE STUDY: AUSTRALIAN BEVERAGES LTD (ABL)

WHAT TYPE OF ORGANISATION IS ABL?
Company Type: Australian Public Company, Limited by Shares * ABL is a listed company on the ASX (1996) * Commenced operations in 1937 * Moved into Non-CSD’s in 1984 starting with fruit drinks (acquisition of fruit juice manufacturer in VIC) * Entered milk market in 1990 (acquisition of manufacturing facilities from a dairy co-operative) * Entered snack food and complimentary foods market * Operates on a multi beverage strategy (product range has been expanded to cover all categories of the non-alcoholic beverage market. * IS NOT INVOLVED IN BOTTLED WATER SEGMENT OF INDUSTRY! * In 2011,
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Data suggests that the Australian Market has potential for a higher rate of consumption and sales growth before it reaches maturity. (When compared to similar overseas countries)
Trends in non-alcoholic beverage industry also impact on bottled water.
Major distribution Channels Distribution Channel | Supermarkets and grocery wholesalers | Convenience Stores (including petrol stations) | Hospitality | Home and office delivery | Vending machines | Other |

Non-alcoholic beverages market life cycle Emerging | Early Growth | High Growth | Late Growth | Mature | Decline | | | Bottled Water | | Diet CDSs | CDSs | | | Sports Drinks | | Fruit Drinks | | | | Energy Drinks | | | | | | Milk Products | | | |

What remote environment trends have driven the industry to its current state?
TEMPLES ANALYSIS (Analysis of industry as a whole including bottled water)
Trends in the broad industry also impact the bottled water industry.
Remote environment includes all those general influences that affect an industry. Factor | What are the likely issues that have impacted and will impact on your industry? | Impact on Industry growth
+ / = / - | Assessment of impact on historical

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