Summer Internship Report on Madura Garments

6431 words 26 pages
Project Report


On

Improving Service Level for Institutional Sales

SUBMITTED FOR THE PARTIAL FULFILMENT OF POST GRADUATE DIPLOMA IN INDUSTRIAL MANAGEMENT (PGDIM)

By


Puneet Verma
Roll No. 105
PGDIM – 18


Under the guidance of






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National Institute of Industrial Engineering (NITIE), Vihar Lake, P.O. NITIE, Mumbai 400 087
Date of Submission: _ _ _ _ _ _ _

Certificate of Supervision




This is to certify that Puneet Verma, student of PGDIM, Batch No. 18 has successfully completed the project titled –


“Improving Service Level for Institutional Sales”,


under the guidance of Mrs. Sadhana Ghosh (NITIE) from 11th Jan 2013 to
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Introduction

The Aditya Birla Group is in the League of Fortune 500. It is anchored by an extraordinary force of 100,000 employees, belonging to 25 different nationalities. In India the group has been adjudged “ The Best Employer in India and among the Top 20 in Asia” by the Hewitt-Economic Times and Wall Street Journal Study 2007.Over 50 percent of it revenues flows from its overseas operations.
The several Group companies under Aditya Birla Group are Grasim, Hindalco, Aditya Birla Nuvo, Essel Mining, Aditya Birla Retail Limited.
Aditya Birla Nuvo Limited is a diversified conglomerate and the platform that has launched many new businesses for India’s Premier Business house, the Aditya Birla Group. Aditya Birla Nuvo has a dozen businesses under its fold, ranging from textiles to telecom.
As a leading player, Aditya Birla Nuvo ranks as
• The country’s largest premium branded Apparel Company : Madura

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