Executive Summary

988 words 4 pages

Executive Summary
Hilda C Benitez
Grand Canyon University
NRS-451: Nursing Leadership and Management
August 12, 2012

Executive Summary It is a well-known fact that obesity continues to burden the healthcare industry. According to the reports made by Center for Disease Control and Prevention (CDC, 2012), medical costs associated with obesity were estimated at $147 billion in 2008. Presently in the United States, two-thirds of adult population and approximately one in three children are fighting issue of being overweight or obese (Troy, Capretta, O’Grady, 2012). Obesity leads to chronic health diseases such as diabetes, hypertension, and other heart problems such as breast and colon cancer
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It is a project that meets all government requirements and necessitates the support from management to achieve its goals.
Outcome Evaluation THE M.A.D.! Campaign’s outcomes can be measured by means of annual statistics of prevalence of childhood obesity in the targeted communities. It will study the reduction of racial and ethnic health disparities in a five-year period. A five year close observation of annual physical assessments of children in the community using growth charts to indicate if project is a success and should be continued or not.
There is a story of a man who came across a little girl picking up starfish off the sand and tossing them back in the sea. The man asked her why she even bothers when there are hundreds of stranded starfish, many will die before she reach to them. The little girl replied, “It makes a difference to this one.” Likewise, this project is optimistic in its vision to be able to make a difference in the communities it touches. This campaign hopefully will start a revolution to shape today’s youth to become “fat-free” citizens of the future, and develop a healthier society.

California Health and Human Services Agency. (2010). The obesity epidemic in California. Retrieved August 12, 2012, from


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