Effective Advertising Planning and Implementation Paper

1435 words 6 pages
Effective Advertising Planning and Implementation Paper

Effective Advertising Planning and Implementation Paper
McDonalds Fast Food
McDonalds is the largest chain of fast food restaurants that was founded in 1940 in San Bernardino, California by Ray Kroc. The company is currently headquartered in Oak Brook, Illinois. There are 47 million customers served each day in the franchise. The total employees that were recorded in 2008 were 40,000, which are spread all over the world, in 119 countries and territories. McDonalds has expanded into many international markets, and the firm has become the symbol of globalization worldwide (McDonalds, 2009). More than 70% of McDonald’s restaurants are owned and operated by
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Promotional Strategy and Target Market of McDonalds

McDonald’s Corporation is one of the largest and the most famous and valued brands in the fast food industry, having franchises in 121 countries in serving 36 million customers a day and generating profits of over $3 billion annually. The differentiated market segmentation strategy has been successfully used by McDonald's by targeting families, particularly children with their "Happy Meals" toys and reasonable pricing. Traditionally McDonald's has used a low price strategy to offer a lower priced meal than other fast food chains to help gain the large-size families patronage. The location of its restaurants has played an instrumental role in making McDonald's successful. It was the first fast food chain to expand into the crowded downtown areas and suburbs of large urban cities (Greco & Michman, 1995). With target marketing, a subgroup of the larger market is selected as the focal point for the marketing and advertising campaign. Target marketing uses demographic information so that the advertiser can select effective media to reach the segment targeted, McDonalds has effectively done this. For one commercial advertisement it is possible to target multiple audiences at a time and achieve a wider spectrum affect.
McDonalds is also involved in charity work throughout the world focusing on a global fundraiser which benifits Ronald


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