The Need for a Strategic Approach to Enterprise Mobility

6846 words 28 pages
Sponsored by: Compuware David Tapper January 2013

Today's enterprises are under tremendous pressure to keep pace with a rapidly changing marketplace while supporting employees, customers, and consumers who are using an entirely new set of capabilities to meet their needs. Capabilities such as social media, cloud services, analytics, and mobility are enabling users and buyers to localize and personalize specific needs to do a variety of tasks, whether for professional or personal purposes. While the combination of these capabilities is radically altering the means by which enterprises need to do business, the move to a mobile-enabled world is creating tremendous opportunities for enterprises to
…show more content…
This explosion of data is challenging the ability of businesses to obtain the strategic insight they need to ensure optimal performance and user adoption of services.  Using cloud services to support mobile needs. Enterprises are increasingly shifting to using cloud services (e.g., PaaS, TaaS, IaaS, SaaS, BPaaS) to support their businesses. When mobility is used as part of procuring cloud services, the complexity of managing a business is elevated dramatically given that any user with a "smart" device (e.g., phone, tablet) can procure any type of cloud service. This will only further complicate how enterprises manage the many types of mobile-enabled cloud services that need to be integrated into their business while maintaining control. Part of the road map to building a high-performance mobile organization will require taking into account all the aforementioned drivers of mobility. However, businesses must incorporate a number of additional factors into their mobile strategy to truly help optimize their businesses. First, they must understand the different types of relationships a business needs to service, whether business to business (B2B), business to consumer (B2C), or business to employee (B2E). Critical to gaining this understanding is


  • Auerbach Enterprise
    930 words | 4 pages
  • Benetton Brouhaha - Is Benetton’s Approach to Advertising as Depicted in “Benetton Brouhaha” More Strategic or Structural in Nature?
    3761 words | 16 pages
  • Role of Strategic Training and Development in Organizational Success
    3385 words | 14 pages
  • Strategic Analysis Burberry
    4753 words | 20 pages
  • Enterprise Industrial Relations
    1690 words | 7 pages
  • The Classical/Modernist Approach Was Appropriate to the Time in Which It Was Developed but It Is No Longer Suitable to the Needs of Contemporary Organisations and Change
    2426 words | 10 pages
  • The Strategic Analysis of Google, Inc.
    3382 words | 14 pages
  • 1 Strategic Planning, Learning Theory, and Training Needs Analysis
    1328 words | 6 pages
  • Strategic Management: An Integrated Approach
    11867 words | 48 pages
  • Vitality Health Enterprises Inc
    1467 words | 6 pages