Disney Competitive Strategy

902 words 4 pages
Show More
Walt Disney Company was founded in 1923 and now has become a world leader in the entertainment industry. Diversification of products and services is a strategy that Disney clearly focused on in order to establish a competitive advantage in the entertainment market. Over the years it has diversified into 5 different business lines showing that it’s ‘magic’ comes from its many synergies.

Over the years it has developed a very strong and well known "brand-name" over many years and its products are more ‘Disney’ than an actual product. This has lead to high brand loyalty as for most people it has no substitute and given the organization the ability to adapt when business lines perform poorly. e.g. when theme parks were not doing well, new …show more content…

Large emphases were placed on employee participation, especially on the most talented employees. Furthermore, the company was frequently refreshing its top management with new executives as top managers from the entertainment and the financial business bring with them new ideas and concepts which. It also maintained strict cost controls in an industry where cost overruns were very common.

As stated by Stalk et al, they key to transform a business process into a capability is to connect them to real customer needs as capabilities begin and end with the customer. Disney Company made sure it did precisely that, it anticipated market trends and responded quickly to customer needs. It expanded from just animated shorts to cartoons and when demand was around it expanded to PG and adult movies. This similar strategy was used in its expansion into other business sectors. Furthermore, it had a first mover advantage, Disney created Buena Vista Distributions which helped cut down cost, it was the first to create theme parks etc. Disney also took advantage of external opportunities presented such as the deficiency in the movie market for young children.

Disney success is also largely due to its resources, superior experience, and its low-cost strategy, which has minimized its financial risks. Finally, due to the success of the CEO’s and diversified

Related

  • Disney Case Analysis
    875 words | 4 pages

    Steinberg Walt Disney Productions should repurchase Saul Steinberg’s shares. The management for Walt Disney has lost their focus over the course of the last few years, prior to June, 1984. After the death of Walt Disney in 1966, the company has found it hard to replace his leadership and the ability to make sound decisions. Business Strategy In the past, Walt Disney Productions’ business strategy has been focused on their theme parks and motion pictures. This strategy propelled Disney to become….

    Show More
  • Utv and Disney: a Strategic Alliance
    1273 words | 6 pages

    CASE STUDY ANALYSES UTV and Disney: A Strategic Alliance Case Overview This case is about the United Television and Software Company Limited (UTV) leadership team considering an alliance with the Walt Disney Company (Disney) in 2006. This alliance would include the acquisition by Disney of Hungama TV, India’s leading television channel for kids, created in 2004 and owned by Ronnie Screwvala, CEO of UTV (51%) and UTV (49%). Also, as part of this alliance, Disney would purchase an equity stake….

    Show More
  • Walt Disney: Swot, Pestel and Porter Analysis
    3365 words | 14 pages

    SUBJECT: Walt Disney: SWOT, PESTEL and Porter analysis Introduction 2 Pestel analysis 2 Political factors 2 Economic factors 3 Social factors 3 Technological factors 4 Environmental factors 4 Porter’s Five forces model 5 New entrants 5 Buyers 5 Substitutes 6 Suppliers 6 Competitors 6 Swot analysis 7 Strengths 7 Weaknesses 8 Opportunities 9 Improvement of customer relations strategy 9 Advertising Growth 9 Differentiation 9….

    Show More
  • Case Study: Chase’s Strategy for Syndicating the Hong Kong Disneyland Loan (a)
    2389 words | 10 pages

    Case Study: Chase’s Strategy for Syndicating the Hong Kong Disneyland Loan (A) Q1. How should Chase have bid in the first round competition to lead the HK$3.3 billion Disneyland financing? 1.Three ways to approach this deal 1) bid to win, 2) bid to lose and3) no bid. Chase chose to bid to lose on the first round, but just enough to make it to the short list. Also, since Chase is one of Disney's relationship banks, Chase would not want to ruin this relationship by not bidding on….

    Show More
  • Where in the World Is Disney
    3670 words | 15 pages

    Executive Summary: This report provides in depth information about the location of the next location for Disney Land. It analyses, evaluates, and provides recommendation for the expansion of Disney Land in the three chosen cities; Barcelona, Spain, Istanbul, Turkey and Rio de Janeiro, Brazil. The method of analysis included an in depth research of all three chosen cities in consideration….

    Show More
  • Pixar- Culture and Organisations
    3748 words | 15 pages

    Culture and Organisations Pixar case study HRO372 1. Background Pixar Animation Studios was founded in 1979, initially specializing in producing state of the art computer hardware (Carlson, 2003). In 1990, due to poor product sales the company diversified from its core business and began producing computer animated commercials for outside companies. Success came for Pixar after the production of its first computer animated film ‘Toy story’ in 1995 (Hutton and Baute, 2007). Since….

    Show More
  • Ocean Park Marketing Project
    9989 words | 40 pages

    2005 1 July, 2003 to 30 June, 2004 1 July, 2002 to 30 June, 2003 Surplus / Deficit (HK$) $156.5 million $119.5 million $96 million (-) $4 million With the above record-breaking achievement, Ocean Park continues to strengthen its business strategies in both Hong Kong and Mainland China so as to lasting its record time. A Two Years Marketing Plan for Ocean Park Page 6 of 49 (C) MARKETING OBJECTIVE In order to achieve the organization’s vision and mission in the coming years, there are 2….

    Show More
  • Celebrity Cruises
    1362 words | 6 pages

    clear in they needed to define a clear positioning for its customers and figure out a way to keep the demand strong maintain market share and focus on specific customers in their target market. This meant Celebrity cruises had problems with their strategies and less importantly their operations. Celebrity needed to figure out a way to retain customs with different expectations within their target market whether or not they were initial cruisers, seasonal cruisers or frequent cruisers. Situation….

    Show More
  • Imax Case Study
    5601 words | 23 pages

    to whether it should be sold to other giants such as Sony, Disney or Time-Warner. The general environment of the movie industry is discussed. Porter’s five forces model is used to help identify the opportunities and threats for IMAX. An explanation of how the resources, capabilities, and core competencies support both business and corporate strategies follow the model. A reason for the company changing its business and corporate strategies and if it can survive as a niche player that only produces….

    Show More
  • Documentary – Steve Jobs: Billion Dollar Hippy, Bbc
    1185 words | 5 pages

    DOCUMENTARY – STEVE JOBS: BILLION DOLLAR HIPPY, BBC RESEACH QUESTIONS – based on Steve jobs and Apple MARKETING THE BRAND 1. How has apple marketed itself to the world? How has it continued with its vision over the 25 years that it has been in business? At the conference, Jobs introduced the new generation of computer with Macintosh. The computer had interactive graphic and mouse. Moreover, it promoted the brand of Apple as the pioneer of computer technology. In other words, Apple changed….

    Show More

Popular Essays