The following collection of work will be areas covered in FETAC Descriptor 5N1364 under Learning Outcomes 1, 2, 3, 4, 5, 6 and as detailed in Assignment Brief.
The following elements will be covered in this Assignment Portfolio/Collection of work:
1. The unique characteristics of the web as a marketing medium.
2. The difference between digital marketing and traditional marketing practice.
3. Exploration of a range of digital marketing strategies with explanations of how they integrate with traditional marketing.
4. A description of the stages of analysis, development, implementation and control of digital marketing campaigns.
5. Survey of a range of e-tools to include social media marketing, blogs, …show more content…
Normally you would go into Xtra Vision/Music Shop and buy/rent a DVD, now with the use of digital marketing you can download from the internet
Example: Netflix and Itunes
Normally set on Flyers, brochures in shops, difficult to change.
Now they can be put as PDF File attached to Web Sits/Face book or sent as