Digital Marketing

5031 words 21 pages

The following collection of work will be areas covered in FETAC Descriptor 5N1364 under Learning Outcomes 1, 2, 3, 4, 5, 6 and as detailed in Assignment Brief.

The following elements will be covered in this Assignment Portfolio/Collection of work:

1. The unique characteristics of the web as a marketing medium.

2. The difference between digital marketing and traditional marketing practice.

3. Exploration of a range of digital marketing strategies with explanations of how they integrate with traditional marketing.

4. A description of the stages of analysis, development, implementation and control of digital marketing campaigns.

5. Survey of a range of e-tools to include social media marketing, blogs,
…show more content…

Normally you would go into Xtra Vision/Music Shop and buy/rent a DVD, now with the use of digital marketing you can download from the internet
Example: Netflix and Itunes

PRICES Example
Normally set on Flyers, brochures in shops, difficult to change.
Now they can be put as PDF File attached to Web Sits/Face book or sent as


  • Marketing Plan for Virgin Media
    3826 words | 16 pages
  • Internet Marketing
    1295 words | 6 pages
  • Netflix - Strategic Plan
    2238 words | 9 pages
  • Canon Marketing Plan
    10227 words | 41 pages
  • Lowes Case
    7379 words | 30 pages
  • Sephora Case Study
    1173 words | 5 pages
  • Jamba Juice Case Study
    1243 words | 5 pages
  • Digital Advertising vs. Print Advertising
    2524 words | 11 pages
  • Itunes Marketing Analysis
    2147 words | 9 pages
  • Describe the Important Internet Properties That Affect Marketing and the Fundamental Changes the Internet Has Brought to Marketing.
    1165 words | 5 pages