Dell Identify and Evaluate Marketing Opportunities

1790 words 8 pages
1. List ways that Dell conducts research on its customers to continually improve products and services.

To continually improve their products and services Dell conducts research through: customer service online surveys brainstorming session in forum or groups using the telephone

Dell posts online questionnaires to create customer responses to specific ideas as part of their market research.
Ideastrom gives to the customer the ability to interact and suggest ideas to improve Dell's products and services. Dell community member can talk to each other and share theirs ideas about improvement or the creation of new products. Dell interact with theirs customers by giving them positive feedback on the level of ideas.
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Describe qualitative and quantitative research and provide three ways research could be conducted.

Qualitative research provides an understanding of the needs, desires and consumer habits of a target market. Undertaking a qualitative survey of a population allows an organisation to pose more complex, multi-tiered questions and gather nuanced answers that provide a more complete picture of the demography. The qualitative research relate to people's feelings and thoughts on certain concepts or idea.
This research can be conducted in three different ways : observation in-depth interviews projective techniques

Quantitative research is the collection and collation of solid information. A quantitative research question is any question that provides data that can be quantified. The data that quantitative research generates often takes the form of numbers and figures 'yes' and 'no' answers. Responses to quantitative research questions always lie within a discrete range so they can collated in a database, plotted on a graph or quantified. The quantitative research is a measurable data.
This research can be conducted in three different ways : survey research experimentation archival studies

10. How could the Australian Bureau of statistics assist with the research process ?

The Australian Bureau of Statistics (ABS) is Australia's official statistical organisation. It assists and encourages informed decision-making, research and


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