Current Market Conditions Competitive Analysis
Daniel Silva, Antionette Ybarra, and Raul Salinas
July 31, 2013
Instructor: Karl Bitter
Competitive Market Analysis: Microsoft Xbox
Microsoft capitalized on the need for an operating system for the blossoming personal computer industry. Gates developed the BASIC programming language in the late 1970s, but the DOS operating system created for the IBM personal computer in the early 1980s solidified Microsoft's position. Teaming with IBM on additional projects, Gates and his team also developed a series of languages for new IBM systems: BASIC, FORTRAN, COBOL, and Pascal. As IBM computers grew faster and more efficient in the late 1980s, Microsoft continued to upgrade the renamed …show more content…
The name "Microsoft" is synonymous with computers in popular culture; however, this ubiquity came at a price. The company faces criticism in the United States and abroad for anti-trust tactics, accused of monopolistic business practices (Batchelor, unkn).
The Potential, similar to companies worldwide, Microsoft is adapting to the new economic times. The company announced a six percent drop in revenue ($13.65 billion) in its third quarter of 2009 from the year earlier. Despite the gloomy economic picture, Microsoft was poised to capitalize on its history of significant investment in research and development (totaling $8.2 billion in 2008). Most important was the 2010 launch of the Windows 7 operating system (Batchelor, unkn). Nonetheless, Microsoft Xbox seems to be a big hit in the gaming system world for now.
In contrast to Microsoft Xbox, where the readers learned about its history, many factors contributed to the effect of demand, supply, and the equilibrium prices through the market of gaming systems, such as Sony PlayStation 3 (PS3). However, the only disappointment was the limited quantity preorder when Sony PlayStation came out back in 2006 for U.S. Americans. The quantity of supply that was preorder by numerous retail stores were not nearly enough to go around. Some stores were even asking their employees and some customers to wait until the next round of consoles came out in stores. In addition, because preordering was meant to avoid the anticipation of