Cross-cultural Communication and Power Distance

1666 words 7 pages
Executive Summary

This assignment is to analyze the U.S. culture and Japanese culture by using Hofstede’s 5 cultural dimensions and Trompenaars’s cultural dimensions. According to the Wal-Mart’s Japanese strategy case to distinguish the difference culture in Japan compare with U.S. There are some problems that Wal-Mart may encounter which are Japan's current distribution system, people’s traditional thinking of low price equate low quality and people would not going big shopping. The inherent risks of Wal-Mart’s entry strategies include trust, communication, and power problems. Further more, the advantages of crossing culture diversity that are more creativity, more and better ideas, better decision making can strengthen an
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They will fail and quit to entry Japanese market just like Archrival Carrefour.

3. In your opinion, what is the most important thing Wal-Mart can do to ensure success in Japan? Explain.

In my way to think, Wal-Mart Company should pay more attention to learn the Japanese culture. If the Wal-Mart company doesn’t know Japanese culture, the product design, sales, and promotion will be not accepted by Japanese consumers and be more competitiveness with your competitors.

4. Do you think Wal-Mart is doing enough cross-cultural training with its Seiyu employees? what are the greatest challenges between the United States and Japan?

Wal-Mart is really doing enough cross-cultural training with Seiyu employees. The great challenge that Wal-Mart faces in relating with its Japanese employees is the different spirit that promoting in the society. Japanese employees don’t praising themselves or someone else. Humble is paramount in Japanese society. They may feel uncomfortable when their American co-workers praising themselves. Even, excluding happened in the company.

5. Using Hofstede’s cultural dimensions as appoint of reference, what are some of the main cultural differences between the U.S. and Japan

Japan is high power distance comparing with U.S. which is low power distance. The boss in Japan has big power, he can control many people who under him. People have no power must follow the boss just


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