Coca-Cola Company: Then and Now

1907 words 8 pages
Case Study Coca-Cola Company: Then and Now

Vladyslav Mozharov MBA 545: People and Systems in Organizations
John Elmer
Case Study – Coca-Cola Company: Then and Now
May 1, 2014

The traditional change model consists of three steps: unfreezing, i.e. recognizing the need for change because of some event or threat, the actual change actions and refreezing, i.e. incorporating new ways of operating and thinking into everyday operations of the organization. Apply this model to the situation at the coca-cola company at the point when the lawsuit was served in 1999.

As it is stated in the case of Coca-Cola, it was a marketing machine ran by bureaucrats and tried to create an image of their brand more than
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After the company has made all the conclusions on their diversity, they were slightly coming to this stage. They started to apply all possible programs and actions to satisfy their employees, especially minorities. It is shown that changes have become a fixed process and company has started to implement them on a certain basis. In the annual report of the company in 2009, diversity is one of the main core values of the company. The special monitoring program is tracking progress in hiring, demographics, performance management, merit pay, incentives and pay equity. With understanding the diversity’s importance for company’s financial future in its diverse global market, the Diversity Business Development Team is dealing with Municipal Marketing team to maximize its benefits from diversity implementation. Coca-Cola company now is participating in a lot of different programs to support the minorities, as inside, as outside of itself to show that it is not indifferent to its employees and suppliers.

How would you describe the leadership styles of four of the CEOs mentioned in this case (Ivestor, Daft, Isdell and Kent) in terms of their abilities to accomplish both strategic goals and to manage people?

There are four main managerial leadership styles, such as Autocratic, Bureaucratic, Laissez-faire and Democratic. I can describe Ivestor as a Bureaucratic leader. He was a manager “by the book” and tried to do everything in a


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