Coca-Cola Company: Then and Now
Vladyslav Mozharov firstname.lastname@example.org MBA 545: People and Systems in Organizations
Case Study – Coca-Cola Company: Then and Now
May 1, 2014
The traditional change model consists of three steps: unfreezing, i.e. recognizing the need for change because of some event or threat, the actual change actions and refreezing, i.e. incorporating new ways of operating and thinking into everyday operations of the organization. Apply this model to the situation at the coca-cola company at the point when the lawsuit was served in 1999.
As it is stated in the case of Coca-Cola, it was a marketing machine ran by bureaucrats and tried to create an image of their brand more than …show more content…
How would you describe the leadership styles of four of the CEOs mentioned in this case (Ivestor, Daft, Isdell and Kent) in terms of their abilities to accomplish both strategic goals and to manage people?
There are four main managerial leadership styles, such as Autocratic, Bureaucratic, Laissez-faire and Democratic. I can describe Ivestor as a Bureaucratic leader. He was a manager “by the book” and tried to do everything in a