Coke vs. Pepsi
The assignment focuses on analyzing and comparing two companies which belong to same sector or industry with a marketing angle. The purpose states that the study of the module Marketing Management needs to be implemented in virtual front by providing thoughtful process to the company chosen.
2. Two Companies In The Same Sector
2.1 About The Company: Coca Cola
Coca-Cola is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company, which is in the United States since March 27, 1944). It is a carbonated soft drink sold in the stores, restaurants, and vending machines of more than 200 countries.. Originally proposed as a patent …show more content…
About The Company: Pepsi
Pepsi is a carbonated soft drink that is produced and manufactured on a large scale by PepsiCo. It was invented in 1883 and introduced as "Brad's Drink", it was later renamed as Pepsi-Cola on June 16, 1903.
Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, in 1883 by Caleb Bradham He made it at his pharmacy where the drink was actually sold. It was later named Pepsi Cola, probably due to the digestive enzyme pepsin and kola nuts used in the recipe. Bradham searched to create a fountain drink that was delicious and would aid in digestion and boost energy.
In 1903, Bradham moved and advanced the bottling of Pepsi-Cola from his drugstore to a rented warehouse. And that year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, leading to increase in sales to 19,848 gallons. In 1909, automobile race pioneer Barney Oldfield was the first celebrity to endorse and support Pepsi-Cola, describing it as ‘A bully drink...reviving, invigorating, a fine bracer before a race.’ The advertising theme and slogan "Delicious and Healthful" was then used for the next two decades. In 1926, Pepsi received its first logo redesign and improved since the original design of 1905. However in 1929,