Coca-Cola Zero is a sugar-free, zero calories soft drink produced and distributed by The Coca-Cola Company. This product can benefit people who assist in weight lossing and lower the chance having dental problem. The Coca Cola Company owes the largest distributor in the world, its products can be easily bought anywhere.
Some people have tried coke zero and felt …show more content…
The market segmentation of Coke Zero is people who love coke but unlikely to get weight gain or sugar intake.
The product of Coca-Cola Zero or Coke Zero belongs to Coca-Cola Company. It is suar-free soft drink. Zero has a small caloric value about 0.2 to 0.5 calories per 100 mL which is healthier than original coca-cola, but tastes the same as Coca-Cola, hence, Coke Zero is marketed as having zero calories.
We set the marketing value of zero same as Coca-Cola of which the price is stability in the market. The purpose of this is to attract much people who like Coca-Cola and to try the new product.
The price in the market for each can varies from $3 to $7 as well as plastic bottle from $4 to $10.
Researching report of price in different distribution
|Distribution |Price of @Can (340ml) |Price @Plastic Bottle (500ml) |
|Supermarket |$3 |$4 |
|Convenience Store |$5.7 |$6 |
|Vending Machine |$6 |$8 |
|Internet |$7 |$10 |
Supermarket and Convenience Store are located nearby Business, Industrial and