Coke Zero

1528 words 7 pages
Coca-Cola Zero or Coke Zero is a product of the Coca-Cola Company. It is a sugar-free variation of Coca-Cola. Coke Zero is Coca-Cola's biggest product launch in 22 years, and primarily targets young adult males. In the U.S., advertising has reflected that by describing the drink as "calorie-free" rather than "diet", since that demographic associates diet drinks with women.

SWOT

Coca-Cola Zero is a sugar-free, zero calories soft drink produced and distributed by The Coca-Cola Company. This product can benefit people who assist in weight lossing and lower the chance having dental problem. The Coca Cola Company owes the largest distributor in the world, its products can be easily bought anywhere.
Some people have tried coke zero and felt
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The market segmentation of Coke Zero is people who love coke but unlikely to get weight gain or sugar intake.

Market Mix

Product

The product of Coca-Cola Zero or Coke Zero belongs to Coca-Cola Company. It is suar-free soft drink. Zero has a small caloric value about 0.2 to 0.5 calories per 100 mL which is healthier than original coca-cola, but tastes the same as Coca-Cola, hence, Coke Zero is marketed as having zero calories.

Price

We set the marketing value of zero same as Coca-Cola of which the price is stability in the market. The purpose of this is to attract much people who like Coca-Cola and to try the new product.

The price in the market for each can varies from $3 to $7 as well as plastic bottle from $4 to $10.

Researching report of price in different distribution
|Distribution |Price of @Can (340ml) |Price @Plastic Bottle (500ml) |
|Supermarket |$3 |$4 |
|Convenience Store |$5.7 |$6 |
|Vending Machine |$6 |$8 |
|Internet |$7 |$10 |

Place

Supermarket and Convenience Store are located nearby Business, Industrial and

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