Chicken Run the Poultry Supply Chain

3143 words 13 pages
Class Assignment DT343-3

Chicken Run
The Poultry Supply Chain

Group Names:

Declaration
“ We hereby certify that this material, which we now submit for assessment for the module
"Retailing Logistics" on the program of study leading to the award of the degree of B.Sc. in

Contents

1. How might Wings and Legs combine a lean and agile approach in its supply chain?

2. What are the relative merits of each possible position of the material decoupling point and of the information decoupling point? How do they relate to each other with respect to supply chain planning and control?

3. Most managers of Wings & Legs see the exchange of tactical information about (price) promotion between Wings & Legs and the retail companies as difficult to
…show more content…
These are:
Make and ship to stock, Make to stock, Assemble to order, Make to order, and purchase and make to order.

2. What are the relative merits of each possible position of the material decoupling point and of the information decoupling point? How do they relate to each other with respect to supply chain planning and control?
Wings & Legs produce a large assortment of fresh poultry products in many different variations and combinations. As an important characteristic of fresh poultry products is
‘product perish ability’ it is vital for Wings & Legs delivery reliability to be close to 100%.
It is important for Wings & Legs also to manage their products closely when travelling through the supply chain to ensure each product receives the correct best before date and packaging. As demand uncertainty is high, the general manager discusses the option of implementing a decoupling point. There are two types of decoupling points mentioned in the case study.
1. The Material Decoupling Point
2. The Information Decoupling Point.

Merits of the Material decoupling point
According to the Manager at Wings & Legs by using the material decoupling point and by delaying the point of product differentiation, it would help solve there current situation.
There are three possible postponement options available to Wings & Legs.
Situation 1: Current Situation
The inventory buffer is placed before the packaging

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