Analysis Apple’s History, Development and Growth
Steve Jobs and Steve Wozniak, a pair of 20-something college dropouts, founded Apple Computer on April Fool’s Day, 1976. Working out of the Jobs family’s garage in Los Altos, California, they built a computer circuit board that they named the Apple I. Within several months, they had made 200 sales and taken on a new partner-A.C.”Mike” Markkula, Jr., a freshly minted millionaire who had retired from Intel at the age of 33. Markkula, who was instrumental in attracting venture capital, was the experienced businessman on the team; Wozniak was the technical genius; and jobs were the visionary who sought “to change the world through technology.”
Jobs made it Apple’s mission to bring an easy-to- …show more content…
Co-founders Steve Jobs and Steve Wozniak effectively created Apple Computer on April 1, 1976, with the release of the Apple I, and incorporated the company on January 3, 1977, in Cupertino, California. For more than two decades, Apple Computer was predominantly a manufacturer of personal computers, including the Apple II, Macintosh, and Power Mac lines, but faced rocky sales and low market share during the 1990s. Jobs, who had been ousted from the company in 1985, returned to become Apple's CEO in 1996, and brought with him a new corporate philosophy of recognizable products and simple design. With the introduction of the successful iPod music player in 2001, Apple established itself as a leader in the consumer electronics industry, dropping "Computer" from its name and going on to release the iPhone and iPad. Today, Apple is the largest technology firm in the world, with annual revenue of over $60 billion.
The Apple I
Main article: Apple I
The very first Apple Computer logo, drawn by Ronald Wayne, depicts Isaac Newton under an apple tree.
The Apple logo in 1977 created by Rob Janoff with the rainbow color