Case Study: Mr Bean
1) What are the roles and benefits of branding to sellers and buyers in the food and beverage business? Is branding only for big companies? Why or why not?
Branding is a basic decision in marketing products, this is whereby an organization uses a name, a phrase, design, symbols or combinations of these to identify its products and distinguish themselves form their competitors. The benefits of branding to sellers and buyers in the food and beverage business would be that buyers can identify with the brand and what the brand promises such as quality or affordability. In the case of Mr Bean, branding in the F & B business their brand slogan tells customers how they are “Bringing you life’s simple pleasures”. Sellers …show more content…
3) How can brand loyalty be built? What is your evaluation of the steps undertaken by the company to build customer loyalty to the Mr Bean brand? What other recommendations would you propose to strengthen brand loyalty?
Brand loyalty can be built through creating a brand that has personality this is whereby a set of human characteristics relate to a brand name. In this case Mr Bean’s brand personality is that it is simple and has much pleasure as