Case Study

1365 words 6 pages
GSBS6002
Foundations of Business Analysis
Trimester 2, 2016
Assignment 2
Weight: 35%
Total Marks: 100
Due time and date: 23.59AEST, Sunday, 31 July, 2016

Submission instructions:
1. Maximum word length: 3000 words (excluding references, tables and figures).
2. Submit a soft copy in Word format via Turnitin (with an assignment cover sheet).
3. Assignments submitted by other means (e.g. email) or forms (scanned copy, Excel document) will attract no marks.
Late submissions:
The mark for an assessment item submitted after the designated time on the due date, without an approved extension of time, will be reduced by 10% of the possible maximum mark for that assessment item for each day or part day that the assessment item is
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Required:
Write a data analysis report that provides the results to each of the five hypothesis tests above and make overall recommendations to Computers R Us that management can use for future business decision-making. Based on your analysis relating to these hypotheses, your report should focus on two key issues: the current degree of customer satisfaction and the strategy or strategies that would be most effective to increase customer satisfaction.

Customer Satisfaction Survey
Section 1: Personal information
Please complete the following information about yourself.
Question 1 – What is your gender?
Male

Female

Question 2 – Please check the box that indicates your age group.
25 years and below (Age Group 1)
26-35 years (Age Group 2)
36-45years (Age Group 3)
46-55 years (Age Group 4)
56 and over (Age Group 5)

Section 2: Current Customer Satisfaction
Question 3 – Have you experienced any problems with the CompleteCare division?
Yes

No

Question 4 – Overall, I am satisfied as a customer of Computers R Us.
Please circle the number that corresponds with your level of agreement with the statement below.
Strongly Disagree = 1 and Strongly Agree = 10
1

2

3

4

5

6

7

8

9

10

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