Business Intelligence

904 words 4 pages
Business intelligence (BI) processes monitor and analyze business transaction processes to ensure that they are optimized to meet the business goals of the organization. These goals may be operational goals that affect daily business operations, tactical goals that involve short-term programs such as marketing campaigns, or strategic goals that entail long-term objectives like increasing revenues and reducing costs.
This is a kind of predictive analytics which helps to give idea about most critical factors affecting the growth. Business intelligence is proved to be beneficial in decision making. We analyze all data like orders, inventory, accounts, and point of sale transactions and also of customers.
Key Performance Indicators is a term
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• Operational BI is the new kid on the block. It is a fast-growing area of BI because it can have an immediate positive impact on business efficiency and on the responsiveness of the organization to daily business needs and requirements. Operational BI is targeted at line-of-business users, who represent a much larger audience than that of strategic BI and tactical BI.
• The term "real-time BI" is often used for operational BI, but it is confusing and best avoided. Operational BI has many business benefits, but the concept of real-time BI is misleading from a business perspective.
Many organizations experience what can be called a "BI leadership gap" in embracing the promise of business intelligence (BI) and in moving their organizations forward to realize the full potential of BI investments. The business intelligence return on investment (ROI) is optimal when business intelligence is positioned as a business initiative aimed at improving business performance. This is no small task, involving technical, organizational, and business process change that must be supported by strong business and technical leadership. Unfortunately, experience shows that there is a noted lack of education and alignment of expectations about the need for strong BI leadership in many organizations. Common symptoms of a BI leadership gap include:
• Business users are unsatisfied with the BI


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