Decision Support and Business Intelligence Systems 9th Edition Ch1&2 Exercise
Decision Support System
- HW #1 -
Chapter 1. Exercise 2 & 3
Chapter 1. Internet Exercise 4 & 8
Chapter 2. Exercise 5 & 9
Chapter 2. Exercise 3 & 4
< Chap 1. Exercises 2 >
Enter the TUN site and select “cases, projects and assignments.” Then select the case study: “Harrah’s High Payoff from Customer Information.” Answer the following questions about this case: a. What information does the data mining generate?
Answer) Customer behavior and preference related data.
It is needed to analyze customer behavior and preference data. To generate the necessary data and understand customers’ preferences, Harrah’s had to mine the data.
From these requirements, …show more content…
DMS helps FAC plan distribution channels for various market segments in a way that profitable to the bank, yet still met the needs and preferences of customers. Indeed, in 1998, FAC was able to replace 22 higher cost hub locations with 30 lower cost spoke locations, while still meeting customers’ needs and preferences. This change created an over 20% return on investment.
4. What were the critical success factors (CSF) for the implementation?
Critical success factor (CSF) is the term for an element that is necessary for an organization or project to achieve its mission. It is a critical factor or activity required for ensuring the success of a company or an organization. The term was initially used in the world of data analysis, and business analysis. For example, a CSF for a successful Information Technology (IT) project is user involvement. "Critical success factors are those few things that must go well to ensure success for a manager or an organization, and, therefore, they represent those managerial or enterprise area, that must be given special and continual attention to bring about high performance. CSFs include issues vital to an organization's current operating activities and to its future success." (Wikipedia.com)
The CSFs for the implementation