At&T Project Management Center of Excellence Communications Leader Promotes Project Management Leadership

3460 words 14 pages
OUR LADY OF FATIMA UNIVERSITY
ANTIPOLO CAMPUS

A BUSINESS
CASE STUDY

AT&T PROJECT
MANAGEMENT CENTER OF EXCELLENCE
Communications Leader Promotes Project Management Leadership

Submitted to:
Dr, Marmelo V. Abante - CCS Dept. Head / Project Management Professor -

Submitted by:
Brioso, John Oliver P.
- Student -

AT&T PROJECT
MANAGEMENT CENTER OF EXCELLENCE
Communications Leader Promotes Project Management Leadership

INTRODUCTION
As a world leader in communication technology, AT&T connects people from all around the globe. Just as consumers and businesses rely on AT&T services to stay connected, AT&T relies on internal resources, in particular project and program managers, to remain a best in-class service provider.

BACKGROUND
AT&T
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It was distributed via corporate email to ensure that information was being disseminated effectively. More recently, the PMCOE is expanding communications through rich content on the corporate intranet using the latest in Web 2.0 technology.
Additionally, to further promote the PMCOE and communicate the mission of the center, an annual AT&T PM Symposium was established to bring significant recognition to the practice of professional project management at AT&T. The annual event provides training and empowerment for project managers as well as the opportunity to network and collaborate with peers. Furthermore, leadership involvement in the Symposium has been consistently high, and in 2007, 22 AT&T officers and vice presidents participated across multiple locations. Communication with these corporate leaders has also been a critical success factor for the PMCOE. AT&T has found that when executives and middle managers support the mission of the center, their words have a significant influence on the project management community.

CURRENT SITUATION AND PROBLEM OPPORTUNITY STATEMENT
The largest challenge the PMCOE faced was that during project activities, legacy companies SBC and AT&T merged, bringing together two distinct project management improvement organizations with slightly different areas of focus. This change forced the PMCOE to reevaluate the project and determine how to

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