Ace Hardware Store Entering Bahrain Market

9005 words 37 pages
International Management
Group Report

Ace Hardware Store Entering Bahrain Market

Contents Executive Summary 4 1.0 Introduction 5 2.0 Industry Business Description 6 3.0 Company description 6 3.1 Type of business 6 3.2 Legal Structure 8 3.3 History 8 3.3.1 Mission 8 3.3.2 Goals & Objectives 9 3.4 Company Structure 10 4.0 Ace Product analysis: 10 4.1 Customer profile/demand analysis: 13 4.2 Competitive situation: 14 5.0 Environmental factors 16 5.1 Host Country Business Climate: 16 5.2 SWOT ANALYSIS: 17 5.3 Government constraints in Bahrain 20 5.4 PEST ANALYSIS 21 6.0 Business Strategies 24 6.1 Product /service positioning 24 6.2 Pricing strategy 25 6.3 Distribution and logistics 27 6.4 Promotion and Advertising
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Our goal is to be a one stop shop for everything in your home, and we can do that with Ace. The people in the community can buy the Ace brand with confidence because it’s proven to be a good quality product.” Jorge Ossa Commercial Manager, Cemaco – Guatemala (ACE Hardware Corporation, 2012).
ACE has established an accurate and demonstrated operating model for effective and efficient distribution allowing ACE Hardware retailers the wholesale benefit they require to be successful and profitable. Below are the some of the wholesale advantages available for ACE Hardware store owners:- * Lowest cost of goods * Named #1 Distributor according to Home Channel News in 2009, 2010 and 2011. (Home Channel News, August 2011) * #1 in wholesale sales at $3.45 billion (Hardware Retailing, December 2010 ) * The combined buying power of over 4,100 locations
To support the growing number of international ACE retailers and leverage international wholesale opportunities, ACE opened the Ace Global Distribution (ASG) warehouse in Shanghai, China 2006 (ACE Hardware, 2012).
3.2 Legal Structure
Each Ace Hardware store is individually owned and operated by local entrepreneurs – hard-working, passionate business owners who are involved with and, many times, exist in the communities where their stores are based (Ace Hardware Corporation, 2012).

3.3 History
ACE Hardware organisation was founded when Richard Hesse, Frank Burke, Oscar Fisher, E. Gunnard Linquist, William Stauber


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