Ansoff Matrix on Apple

1184 words 5 pages
Show More
soff MatMarket Penetration:
-The signature product that made Apple, Apple, was the Macintosh. It first had a famous Television Advertisement in the US in 1984 introducing its signature product the Macintosh. This was led by Anya Major who was chased by agents of Thought Police, threw a sledgehammer into the screen of big brother David Graham. At the end, it says, “Apple Computer will introduce Macintosh. And you’ll see why 1984 won’t be like 1984.” This screen of big brother David Graham supposedly represented IBM, but the production crew says that it is not exactly the case. This could be a really good ad because it's a very catchy commercial, and these people were famous at this time. This would attract people to buy this product because …show more content…

As of 2007, the iPod has a market share of 72.7%. This was a

-One example for diversification is the iPhone. This venture is a whole new thing. It means a new market, and a new product. Apple started with electronic gadgets such as computers and electronics for music, but recently, they captured a new market, with an outstanding product. In the survey of the mobile phones in 2012, iPhone itself compared to all other phones, has a market share of 23%, which followed by Android that has 59% market share. This was the first mobile phone of apple which was released in 2007, and has a big market share already. This just means that the risk was a risk worth taking, because it became really famous. Now that the iPhone 5 is coming out, people are eager to buy it. The iPhone is truly a successful product out in the market today. Conclusion:
It is very obvious that the strategies of the late Steve Jobs of Apple, has been really successful in terms of company growth. Last year, the year 2012, Apple's revenue was at a shocking $27.28 billion. This just affirms that their ways of growing was really effective. Based on market capitalization, apple has is still the most valuable company on earth. Its stocks is currently worth $626 ±$5 as of today and has a total of 900.68 million shares outstanding, making them the most valuable company on earth as of 2012. They still continue to have advertisements and the interest of the consumers are maintained, and they constantly

Related

  • Apple and Their Strategy
    15498 words | 62 pages

    Apple will often look at different directions to take their operations so that they can maintain strategically competitive. The Ansoff product and market matrix provides a model that shows how Apple can exploit growth options in various sectors. One is how they can penetrate the existing markets they are operating in; this can be done by gaining market share or exploring global economies. Apple will also look to develop new products for existing….

    Show More
  • Fall of Ibm
    1659 words | 7 pages

    market ever encountered by the company. And also, overcoming new challenges brought about IBM’s new management and the dynamic technological environment. The methods of analysis used for this case study are the Porter’s Five Forces Model and the ANSOFF matrix analysis. Brief explanations were provided in….

    Show More
  • Strategic Appraisal of Apple Inc.
    4825 words | 20 pages

    Strategic Appraisal of Apple Inc. Introduction The intention of presenting this report is to give a full strategic appraisal and evaluation of Apple Inc. In 1976, the company was founded in a garage in Santa Clara, California. The American multinational corporation mainly involves in designing and marketing consumer electronics, computer software and as well as personal computers. Differentiation is the current strategy position of Apple Inc. There are five main firms in the PC industry and among….

    Show More
  • The video Game Console Wars
    2191 words | 9 pages

    MKTG6340 Contemporary Issues in International Marketing Case Study: Now underway in your living room: The Video Game Console Wars 1. Compare and contrast Nintendo’s marketing strategy for the Wii with Sony’s strategy for PS3. By the end of 2006, two game console industry giants, Nintendo and Sony had launched their respective new products; the Wii and PS3. Various marketing strategies were implemented by both rivals and this writing attempt to analyse common and differing elements. Similarly….

    Show More
  • Research on Dell
    5604 words | 23 pages

    BUSINESS ANALYSIS - 3 Sides based on Dell Inc. Essay 1 : Introduction to Dell 3 Parts - Look at the Business Model in Particular (Is it fit for purpose?) – Then the Ecosystem – The Modularization and mention licensing Look the Paradigm of Dell Conclusion - - Essay 2 : Look at the Core Competence of Dell What part has the Ecosystem played in Dell’s growth? What is happening now? KPI’s Conclusion - - Written By SiraJemmy REF OF GROUP MEMBERS’: TABLE 1 : 5 C’s SITUATION….

    Show More
  • A001426205 Bellamy Charles STMK
    2972 words | 12 pages

    Student name: Charles Bellamy Course name: Masters of Business Administration Subject name: Strategic Marketing Subject facilitator: (not applicable for Distance Learning students) No. of pages: 9 Word count: 2,626 DECLARATION I, the above named student, confirm that by submitting, or causing the attached assignment to be submitted, to AIB, I have not plagiarised any other person’s work in this assignment and except where appropriately acknowledged, this assignment is my own….

    Show More
  • Secret Recipe
    10306 words | 42 pages

    Executive Summary This report is done under the subject of HBM222 Marketing Planning, a report on marketing plan for Secret recipe. Marketing plan included information and background about Secret recipe, the process of strategy marketing, consisted of a target markets and a marketing mix. It’s also included time-related details such as expected costs and revenues for the strategy. . In this report, there were 6 main sections or parts. The first part was introduction and situation analysis, provided….

    Show More
  • Recognizing and Shaping Opportunities
    19363 words | 78 pages

    op yo Lynda M. Applegate, Series Editor rP os t Entrepreneurship + I N TE R A C TI VE I L LU S TR AT I O N S No tC Recognizing and Shaping Opportunities LYNDA M. APPLEGATE HARVARD BUSINESS SCHOOL Do CAROLE CARLSON 8056 | Published: September 1, 2014 This document is authorized for educator review use only by Vikas Gupta, at Institute of Management Technology - Ghaziabad (IMT) until December 2014. Copying or posting is an infringement of copyright. Permissions@hbsp.harvard.edu or 617.783….

    Show More

Popular Essays