Pepsico Case Study

1397 words 6 pages

A. ABSTRACT

Pepsi-Cola is a carbonated beverage that is produced and manufactured by PepsiCo. It is sold in stores, restaurants and from vending machines. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern, North Carolina. The brand was trademarked on June 16, 1903. There have been many Pepsi variants produced over the years since 1903, including Diet Pepsi, Crystal Pepsi, Pepsi Twist, Pepsi Max, Pepsi Samba, Pepsi Blue, Pepsi Gold, Pepsi Holiday Spice, Pepsi Jazz, Pepsi X (available in Finland and Brazil), Pepsi Next (available in Japan and South Korea), Pepsi Raw, Pepsi Retro in Mexico, Pepsi One, and Pepsi Ice Cucumber in Japan .Pepsi cola is situated is an Industry that is dominator by two Competitors Coca …show more content…

QSPM

Strategic alternatives | | Non-Carbonated products | Tie up with restaurants, clubs, show rooms | Key internal factors | weight | AS | TAS | AS | TAS | strength | Strong multinational (brand equity) | 0.11 | 3 | 0.33 | 2 | 0.22 | Strong and vast distribution channels | 0.09 | 2 | 0.18 | 3 | 0.27 | Lack of capital constraints | 0.07 | 3 | 0.21 | 2 | 0.14 | Record market share | 0.10 | 2 | 0.2 | 3 | 0.3 | Strong brand portfolio | 0.06 | 2 | 0.12 | 3 | 0.18 | Aggressiveness in the market (market leader) | 0.07 | 3 | 0.21 | 4 | 0.28 | Brand promotion and sponsorship | 0.12 | 2 | 0.24 | 3 | 0.36 | Weakness | Targeting only young customers | 0.09 | 3 | 0.27 | 2 | 0.18 | Political franchises | 0.06 | 0 | 0 | 0 | 0 | Centralized decision making | 0.05 | 0 | 0 | 0 | 0 | Decline in taste | 0.09 | 3 | 0.27 | 2 | 0.18 | Motivational factor | 0.05 | 1 | 0.05 | 2 | 0.1 | Not all product bear the company name | 0.04 | 1 | 0.04 | 3 | 0.12 | Total | 1.00 | | | | | Opportunity | PepsiCo new products can easily penetrate the market. | 0.09 | 3 | 0.27 | 2 | 0.18 | Noncarbonated drinks are the fastest-Growing industry | 0.11 | 4 | 0.44 |

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