Country Report on
BRAND MANAGEMENT OF BURBERRY

By
Abhinav Goyal
A0102211183
MBA-M&S Class of 2013
Under the Supervision of
Dr. Ashish S. Noel Department of Finance,
Amity Business School

In Partial Fulfillment of the Requirements for the Degree of
Master of Business Administration ( SAP ) At
AMITY GLOBAL BUSINESS SCHOOL LONDON
DECLARATION

I declare ,

(a)That the work presented for assessment in this Country Report, Amity SAP London is my own, that it has not previously been presented for another assessment and that my debts (for words, data, arguments and ideas) have been appropriately acknowledged

(b)That the work conforms to the guidelines for presentation and style set out in the relevant …show more content…

Burberry also got acknowledged for the best in-store customer experience by the Luxury Institute.

Customer centricity
Burberry focused on customer service, consistency and productivity by connecting with customers and improving personalized relationships.
Client Services which was dedicated to the loyal Burberry customers with customized sales programmes.

Number of stores (As at 31 March)

Investment in under-penetrated markets
For Burberry, these compised of both developed example United States and developing example China, India.
China
Burberry acquired a leading position on Chinese social media respect, deveoped a simple Chinese site of burberry.com and was recognized the brand with the 2nd highest ‘digital Intellegence’ in China in influential L2 think tank.

Developing India and the Middle East
Burberry opened 2 stores in India and the formed a subsidiary with local partner , Saudi Arabia.
Burberry introduced 18 stores in Developing Markets, of which 10 stores in China and 2 each in the Middle East, India and Latin America. Out of the 154 stores, 97 are directly operated.
Pursuing operational excellence
Burberry strives to pursue its goal to be recognized for operational excellence too. Burberry drove operational improvements with a main emphasis on