Zappos: Competition Strategy

1782 words 8 pages
CASE:
"Zappos: Facing Competitive Challenges"
"What challenges is Zappos facing that may derail its attempt to be best online retailer? How can training and development help Zappos meet these challenges? Do you think that employees at Zappos have high levels of engagement? Why? Which of Zappos's 10 core values do you believe training and development can influence the most? The least? Why?"
The vision of Zappos is that, in future online sales will account for 30 percent of all retail sales in the United States and will be the company with best service and selection such as offer more shoes, handbags, eyewear, watches and accessories for online purchase. Zappos also believes they can become the online service leader,
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They should always be seeking adventure and having fun exploring new possibilities. By having the freedom to be creative in our solutions, we end up making our own luck. They approach situations and challenges with an open mind and freely to think outside the box.
 Pursue Growth and Learning
It's important to constantly challenge and stretch yourself and not be stuck in a job where you don't feel like you are growing or learning. Zappos believed that inside every employee is more potential than even the employee himself/herself realizes. Their goal is to help employees unlock that potential. But it has to be a joint effort: you have to want to challenge and stretch yourself in order for it to happen.
 Build Open and Honest Relationships With Communication
Their value strong relationships in all areas: with managers, direct reports, customers (internal and external), vendors, business partners, team members, and co-workers. Strong, positive relationships that are open and honest are a big part of what differentiates Zappos from most other companies. Strong relationships allow them to accomplish much more than they would be able to otherwise. A key ingredient in strong relationships is to develop emotional connections. It's important to always act with integrity in your relationships, to be compassionate, friendly, loyal, and to make sure that you do the right thing and treat your relationships

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