Terracog Global Positioning Systems: Conflict and Communication on Project Aerial
1288 words 6 pagesWRITTEN ANALYSIS AND COMMUNICATION - I
TerraCog Global Positioning Systems:
Conflict and Communication on Project Aerial
To: Richard Fiero, President
Tony Barren, Director of Production
Ed Pryor, VP - Sales
Allen Roth, Director of Design & Development
Becky Timmons, CFO
From: Emma Richardson
Date: 14th March 2008
Sub: Decision to be taken for the project Aerial
Itâ€™s high time that we have to take the decision regarding the project Aerial. If we further delay the decision about launching the product, there are chances that we may lose our valuable customers and the market share. So I have made the decision to launch the product as per the schedules. …show more content…
Moreover if the product was accepted by the customers, there wouldnâ€™t be any need to incorporate newer facilities. That would help us to concentrate on the projects in line. Only if we launch at this price we would able to generate some profits. The finance department would be happy regarding this pricing.
ii. To launch the product at $425:
There wouldnâ€™t be any profit margin if we were charging at $425. We might be able to attract customers and thereby gaining market share. After some particular time, we could incorporate additional features and could try for cost saving measures. The incorporation of additional facilities and implementation of other projects could be carried out side by side. The sales department would welcome this pricing.
iii. To drop the project:
There would be potential loss of a large number of customers and market share. We wouldnâ€™t be able to generate any money and we would incur the loss to implement the prototype. The opportunity cost would loss. Other projects wouldnâ€™t get affected if we drop the whole project. There might be chances that the design department would get a negative feeling.
I would suggest launching the product at $425 as per the schedule. Further we could incorporate the additional features that would enable us in cost cutting. We