Senior Care Marketing Plan

3828 words 16 pages
| Bessie V. Rose Senior Care | | Marketing Plan |

| Bessie V. Rose Senior Care | | Marketing Plan |

Proposed by broderick pierce
August 21, 2011
Submitted to Professor Day
Proposed by broderick pierce
August 21, 2011
Submitted to Professor Day

Table of Contents Page 1. Executive Summary 3 2. Strategic Focus and Plan 3 Mission Statement 3 Goals 3 Competitive Advantage 4 3. Situation Analysis 4 SWOT Analysis 4 Customer Analysis 5 Competitive Analysis 5 Company Analysis 5 * Trends in Home Care Industry……………………………………………………………….6 4. Market-Product Focus 7 Marketing and Product Objectives 7 Target Markets 8 Points of Difference 8
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* Because approximately 80% of seniors prefer in-home care versus relocating to a care facility, the current market trend largely surrounds aid that is administered in the home of the patient. * The National Center on Senior Transportation was formed for the express purpose of increasing senior assistance with transportation, enhancing their ability to live more independently within their communities.
These trends represent an opportunity because of the amount of seniors that will be entering this stage within the next 10-20 years. This is an opportunity to develop our idea locally and expand our business to other areas, primarily because the baby boomer generation represents the largest part of our population and they are beginning to enter the retirement phase. This is a nationwide trend.

Competitive Analysis * There are several known franchises capitalizing on in-home care already and they include; Right At Home, Comfort Keepers, Visiting Angels, ComForCare Senior Services and Home Instead Senior Care. * Social workers are capitalizing off of the industry as well, typically costing $80 to $100 per hour; they provide senior assistance for doctor appointments, supervise medication and research various care options for you. The National Association of Professional Geriatric Care Managers offers referrals for senior help. * Senior Care facilities at present are starting to outsource this kind of senior assisted


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