Green Toys Inc. marketing segmentation, strategy, and data collection method

2905 words 12 pages
Market Segmentation It is a crucial key for the companies to adapt to their target customers’ needs, wants and values. Larsen (2010) stated that a company could not satisfy all customers in broad and diverse markets and hence divided the customers into segments. Then the company decided which segment they want to target. Marketing segmentation is, defined by Kotler and Armstrong (2005), “dividing a market into distinct groups of buyers who have distinct needs, characteristics, or behaviour and who might require separate products or marketing mixes”. Market segmentation is a process of dividing into several segments based on demographic, geographic, psychological, and behavioural factors (Thomas, 2007). By that, the
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The production information is all revealed on the packages to allow the customers to read and understand how safe the toys are for the kids.

The marketing department needs to find some effective ways to attract customers and boost sales of its products. Promotion methods are important and efficient marketing strategies for the company to achieve their objectives (Business Studies Online). There are many selections to create awareness and demand for Green Toys’ products, viz.
Advertising includes using mass media – TV, press, outdoor hoardings and transport media to reach all people (The Progressive Business Group). Nowadays the Astro will broadcast some daily life products commercials before any hit TV series on show. This is a very good opportunity for Green Toys to advertise their products by producing a commercial about how eco-friendly the toys are and how healthy and safety of the toys to the kids. The parents, especially the mothers who care their kids very much, will certainly notice on the commercials and attract their interests.
Other than that, Internet is also one of the fastest advertising medium to attract potential customers. Especially people with cell phones and handheld devices have used them to surf internet. Parents will surf web about kids’ health care; hence Green Toys may advertise the healthiness and the safety of their


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