Scandinavian Airlines Case
Scandinavian Airlines serves 32 million people and is the largest airline in Scandinavia. It has been a first-mover in many areas and has built a positive reputation for corporate responsibility. Having decided to update its fleet with 55 Boeing 737s, SAS now has to decide whether to purchase DAC green engines.
Arguments for and against purchasing the green engine – Director of Aircraft & Engine analysis
Having spent almost five years on the decision to purchase a new fleet of airplanes, Nas the director of aircraft and engine analysis, was fully involved and committed to researching and presenting the best option to SAS’s management team. The arguments for purchasing the DAC …show more content…
Internal and external influences
The internal influences that were involved in SAS’s decision to purchase the green engines include its ability to finance the additional expenditure of the engines, its environmentally conscious corporate culture, and the management team’s commitment to its environmental position. The company has already decided to invest in a new fleet of 55 Boing 737s, so it must have the financing aspect secured. The additional cost of the engines, although significant, will be