R & R Case Study Solution

1337 words 6 pages

Introduction of Case Study
Bob Reiss in 1983 observed with interest the success in the Canadian market of new game board called “Trivial Pursuit”, The sale of the game in the US tended to be approximately ten times those of sales in Canada since “Trivial Pursuit” had sold 100,000 copies .Now Reiss thought game make a boom in US market and this make a profitable opportunity for him.
After Graduation from Harvard Business School in 1956 Bob Reiss started working for a company of stationary products. He saw that as an opportunity to learn about running a business while someone else “picked up the tab.” He then started a sales rep company and soon stumbled on opportunities in adult games like chess and magic. Eventually he sold his
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of recent cases, and Alan Reiss had the confidence between them. Bob Reiss wanted to bring something unique to grab the attention of the audience and introduced some new and different rules on the ‘Trivial Pursuit’ board. When Reiss shared his ideas with his colleagues, they suggested television as a great potential for making any product success because he was not able to invest a large advertising budgets. Finally he want o to free publicity on media, with the help of TV Guide its possible game war mention on many talk shows on TV and Radio and news of its was published in many newspapers and cost were split between Trivia Inc. and TV Guide.
He was an opportunity seeker and innovator because his ideas generated in the United States of trivia games and marketing idea is totally awesome. Then he thought, while screening the audience that he is correct or not for how much cost of this project. I like my idea? This is good for me. What is his strategy works, and how? He is all and all for complete information on how to collect his work, his ideas. He examined the feasibility of his idea is feasible, so that each company has invested funding. He earned much money, enough that he started his next idea. And after 8 months he left everything to work on next but unique idea.And the magazine that had the highest circulation of Reader's Digest. Reiss then sent a


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