External & Global Environment of Louis Vuitton in Japan Case Study Analysis

1297 words 6 pages
Unit 4 External & Global Environment of Louis Vuitton in Japan Case Study Analysis
Kaplan University
School of Business
MT460 Management Policy and Strategy
Professor: Ernest Norris
Date: June 9, 2014

External & Global Environment of Louis Vuitton in Japan
This case study is on the external and global environment of Louis Vuitton (LV) in Japan. For many years, Japan has been Louis Vuitton’s most profitable market but the economic crisis has had a negative effect on sales; sales have declined in the past few years. According to Tokyo Fashion News in November of 2008, LV has “seen more than a 5% decline in sales in Japan so far this year” (para. 3). They
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Many criteria can apply to more than one quadrant. Identify criteria appropriate to your own SWOT situation.

criteria examples

Advantages of proposition?
Competitive advantages?
USP's (unique selling points)?
Resources, Assets, People?
Experience, knowledge, data?
Financial reserves, likely returns?
Marketing - reach, distribution, awareness?
Innovative aspects?
Location and geographical?
Price, value, quality?
Accreditations, qualifications, certifications?
Processes, systems, IT, communications?
Cultural, attitudinal, behavioural?
Management cover, succession?
Philosophy and values?

Opened in the heart of Japan’s Capital.
Great perception in Japan, “Land of Louis Vuitton”.
Most profitable market
Very popular with all age groups

Consumer preferences.
Having to launch low-priced collections.
Having to open stores where the name is not well known. criteria examples

Disadvantages of proposition?
Gaps in capabilities?
Lack of competitive strength?
Reputation, presence and reach?
Own known vulnerabilities?
Timescales, deadlines and pressures?
Cashflow, start-up cash-drain?
Continuity, supply chain robustness?
Effects on core activities, distraction?
Reliability of data, plan predictability?
Morale, commitment, leadership?
Accreditations, etc?
Processes and


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