Methanex Case Study
Bachelor in Business Administration, Simon Fraser University, 2000
PROJECT SUBMITTED IN PARTIAL FULFILLMENT
OF THE REQUIREMENTS FOR THE DEGREE OF
MASTER OF BUSINESS ADMINISTRATION
Faculty of Business Administration
© Gabriel Wong, 2010
SIMON FRASER UNIVERSITY
All rights reserved. This work may not be reproduced in whole or in part, by photocopy or other means, without permission of the author.
Master of Business Administration
Title of Project:
Assessing Methanol Production in China for Methanex
Dr. …show more content…
Leadership. The second goal is to sustain Methanex’s existing competitive advantages. The third is to maximize profits. From the multi-goal analysis, the final assessment is that Methanex should not proceed with methanol production in China. However, maintaining the status quo is not the best option. Rather, Methanex should proceed with a hybrid alternative. Three independent but related recommendations are proposed for this alternative. First, Methanex should focus on increasing market share in China. Second, it should increase its footprint in the country through joint ventures, specifically in fuel blending. Third, the company should keep a close eye on coal technology to be ready for game changing technologies that can make coal to methanol production competitive.
This project is dedicated to the Methanex family and the 2008 MBA MOT cohort.
Special thanks to Shaun Malough, Gary Rowan, David Trent, and John Gordon for consistently giving me their support, direction, and confidence. My adopted family – my 2008 MBA MOT cohort – for sharing the process of self-learning as well as finding the balance between work, life, and school, and providing me comfort in knowing that I am not alone in this program.
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