Analysis of Nintendo
THE HISTORY OF NINTENDO
Nintendo Company, Ltd is based in Kyoto Japan. They are recognized as being the "worldwide leader in the creation of interactive entertainment" (Nintendo, 2002, PG). Some of the world's best selling video gaming has come from the Nintendo Company, including Game Boy and Nintendo 64. In America Nintendo is based in Redmond, Washington. It is interesting to note that in American households nearly 40% have a Nintendo product. The latest product launched by Nintendo has been the Game Cube, a video game console which will undoubtedly prove to be yet another bestseller.
SWOT ANALYSIS FOR NINTENDO Strengths: One of the biggest strengths for Nintendo is their completely sensitive human resource issues.
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The more people at Nintendo that participate in the decision-making process, the more ownership they have in the outcome, and, therefore, the harder they work. Through this effort Nintendo could eliminate conflict of goals at the onset (Anonymous 1996). OTHER COMPANY ATTRIBUTES Nintendo has an uncanny ability to stay on top of the competition, even if the competition is multi-billion dollar company Microsoft. "For more than 20 years, Nintendo has justifiably earned its reputation as the only company capable of creating hit games for all ages, across all cultures," says Peter MacDougall, executive vice president, sales and marketing, Nintendo of America Inc. "But this fall, Nintendo Gamecube owners will find that same emphasis on top-quality and riveting thrills inside games with decidedly more mature environments" (Nintendo, 2002, PG). Nintendo is striving to win part of the market for adults, as in the past it has been known as a company that caters to the younger set as far as the type of games it produces. With the Game Cube it will have something for everybody, thus giving Microsoft a run for its money. Another plus for the Game Cube is that it will cost just about half the price of what Microsoft's Xbox does. Both will be ready for release this Christmas so there will be a huge demand for both.
Nintendo is fortunate to have excellent leadership in its organization. In past