Holden Commodore Marketing

3463 words 14 pages
Marketing plan for “HOLDEN COMMODORE”

Executive Summary: The company which I have chosen is Holden and the product is Commodore. Holden is the Local Company of Australia. This company had successfully completed its 60 years last year in 2008. And at this occasion company had launched the limited edition of Holden Commodore SS V-Series 60th anniversary. The marketing planning is done on the basis of the information provided by the company on the websites, news articles, broachers and journals. This marketing plan covers all the information like mission statement of the company, the situation analysis of the company and the product. The analysis is done both with the internal and the external environment taking into consideration the
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Holden Commodore also has a wide range of cars. These are Commodore Omega, Commodore SV6, Commodore SS, and Commodore SS V-Series. Commodore SS V-Series is the latest and the limited edition car of Holden which was launched in 2008 when Holden completed its 60 years. This car consists of the latest technology which is provided by Holden in the present stage.

Holden Commodore SS V-Series Specifications:
Standard Features: • 270kW 6.0 lit. Generation 4 Alloy V8 engine. • 6-speed manual transmission or optional. • 6-speed automatic with Active select. • Electronic Stability Program incorporating. • Anti-lock braking system (ABS). • Electronic Brake Assist (EBA). • Traction Control System (TCS). • 6 Safety Airbags. • 230 watt 6-dics MP3 compatible CD system with auxiliary input jack. • Front and Rear power windows. • Embroidered SS leather sports seat inserts. • Sports profile leather wrap steering wheel with illuminated controls. • Alloy faced pedals. • 6.5” color centre LCD screen. • Dual zone