International Strategy of the Vodafone Group Plc

4228 words 17 pages

Contents page

1. Introduction
2.Company Background
3.Evaluation of the internal and external environment of the company
4.Analyse the motivation of the company for international expansion
5.Analyze the reasons for operating in a particular region or country
6.Evaluate its market entry strategy in a particularly region or a country

1. Introduction
The aim of this report is to research into the Vodafone group and their entry into the Indian Market. The research was carried out of Vodafone’s history, their existing market strategy, the internal environment of the company and external
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They are doing this by offering a range of multimedia service which is tailored for the consumer as well as the corporate consumer. These services help attract new customers who maybe unsure of which network to go to and keep the existing customer base happy.
It is difficult for competitors to imitate as they focus on a strategy of customer focused and product led; the company is continually developing new products and services which utilise the latest technological advances. This means they focus on a value plus strategy compared to their rivals.

SWOT analysis
Strengths: Vodafone Group Plc is the world's leading mobile telecommunications company, with a significant presence in Europe, the Middle East, Africa, Asia Pacific and the United States through the Company's subsidiary undertakings, joint ventures, associated undertakings and investments.
At 30 September 2007, based on the registered customers of mobile telecommunications ventures in which it had ownership interests at that date, the Group had 241 million customers,
Development of new services other than voice communications has given the firm greater competitive advantage over their rivals- they have established a clear lead in 3G mobile broadband and mobilising the laptop for business customers. They have also signed global partnership agreements with Acer, Dell and Lenovo – giving them competitive advantage over their rivals.
Weaknesses: Vodafone’s strategy of expansion into


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