Internal Entrepreneurship at the Dow Chemical Company
INTERNAL ENTREPRENEURSHIP AT THE DOW CHEMICAL COMPANY
The Dow Chemical Company is the second largest chemical manufacturer in the world in terms of revenue and in terms of market capitalization; it is the third largest in the world (as of 20071). There was a steady growth of the market from the year 2002. But before that the company faced a back drop in the profit margin. The company realized its growth in 2002 only after merging with Union Carbi as the company’s sells rose to $27.8 billion. Back in 1998, the company faced the real down turn of the sale to $18.4 billion. Then, for 4 years continuously, the company managed to keep the sales around $20 billion. In the year 2000, the company planned to adopt a …show more content…
They even can sell the products on an immediate basis which can attract certain type of customers. So these multi advantages can have a much positive impact on the sales.
* The corporate Information Systems at the Dow Chemical introduced a new method in which customers can track their order details. But the information system is also in search of same business with other companies which can be a threat to the new introduced strategy by the Dow Company. * A reorganization of the management in the middle of production can lead to the down turn of efficiency of the management. * The boom of the web world has threatened the old business protocol. The Dow Company was one of the industries that were using the old business protocol. If the company does not take any improve step then it can be swept under the dominance of the e-world. Also in the immediate stage the company would face problem to cope up with the new change of business protocol, which can decrease the efficiency in the initial phase of the business. * The price transparency can act as a threat because its price goes public and will be in no control while negotiating different price with different customers.
Problems and Recommendations * The changes in the management structure can put on hold to the production. So the management has to be aware of this step or be ready with the alternative step. * The introduction of different websites for different countries