Google Self Driving Car Marketing Plan

11340 words 46 pages
Google self-drving cars

Dr. Antonie J. Jetter

Team 2
Abhishek Jain
Jing Jiang
Jonathan Lui
Rohit D'Souza
Standley Limarta

Contents 1 Abstract 4 2 Company Overview 4 3 Partnerships and Strategic Alliance 5 4 Product Analysis 5 4.1 Product value 5 4.2 Technology Assessment 5 4.3 SWOT analysis 7 5 Value Proposition 9 5.1 Safety 9 5.2 Economics 10 5.3 Productivity 10 6 Market Analysis 11 6.1 Market Demographics 11 6.2 Market Trends 12 6.2.1 Changing Laws 12 6.3 Market Needs 13 6.4 Customer Segmentation 14 6.4.1 First Segment 15 6.4.2 Second Segment 15 6.4.3 Third Segment 16 6.4.4 Fourth Segment 16 7 Marketing strategy 18 7.1 Positioning 18 7.2 Position
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We’re also confident that self-driving cars will transform car sharing, significantly reducing car usage, as well as help create the new “highway trains of tomorrow." These highway trains should cut energy consumption while also increasing the number of people that can be transported on our major roads. In terms of time efficiency, the U.S. Department of Transportation estimates that people spend on average 52 minutes each working day commuting. Imagine being able to spend that time more productively.
We’ve always been optimistic about technology’s ability to advance society, which is why we have pushed so hard to improve the capabilities of self-driving cars beyond where they are today. While this project is very much in the experimental stage, it provides a glimpse of what transportation might look like in the future thanks to advanced computer science. And that future is very exciting.
Advocates of self-driving cars promote the safety of computer controls and the environmental benefits of more efficient travel. For his part, Ford envisions that the features of self-driving cars will change transportation as much as the various new types of powertrains, from electric to hydrogen, which will propel them. He underscored the urgency of figuring out self-driving because of sheer population growth as well [6].
Technology Assessment
The Google self-driving cars use video cameras, radar sensors and a laser range finder to “see” other traffic, as well as


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