Mr Paul Goodwin
20 March 2012
The company’s overall Strategy
Fyffes follows a low cost strategy, but what does a low cost strategy mean for Fyffes?
The market size for tropical fruit is really large, bananas being the fifth most important agricultural commodity in world trade after cereals, sugar, coffee and cocoa. Six countries (India, Brazil, Ecuador, Philippines, China and Indonesia) account for 55% of total world production. Bananas and pineapples are common fruits, on average 10 kg of bananas are consumed by each of the 350 million EU citizens; therefore it is not really possible for companies …show more content…
* Make a good job of the organization of production structure adjustment. Adhere to the premise of institutional innovation, mechanism innovation, and then timely adjustment of business ideas; implement to cultivate Backbone Company, Optimize the professional company and expand the strategy of the AG. Highlight solves the problem of uneven development of subsidiary. To establish the survival of