STRATEGIC MARKETING BUS-7450
This paper discusses the Ford Motor Company, the mission, and keys to their success. In addition, there will be discussions centered on the current company’s market summary. This paper will examine Ford Motor Company’s SWOT analysis, the company’s strengthens, weakness, opportunities, and threats. In addition, this would also look at the automotive driving forces, that make it alluring for firms to join the industry. Finally, this paper will discuss the competition and critical issues Ford Motor Company Faces.
Ford Motor Company is a traditional American company that has started a revolution that introduced the Model T motor car, which …show more content…
This allowed the company to cover a variety of different consumers who have a variety of income ranges, lifestyles, ages, and other demographics. Ford Motor Company has a multi-segment; this allows the company to cover the whole market offering products to consumers in different demographic groups.
The company has a variety of brands that target specific ages and incomes. The Ford Motor Company has spent a great deal of money and research, in order to target specific consumers. The Ford brand is a brand that offers a variety of models for every price, usages, performance, and efficiency. This brand targeted to middle-class, who have incomes $30,000 to $100,000, and who fall under the 18to 50-age ranges (Torres, 2009).These consumers are often the trendsetters, and would be consumers who would more than likely drive a hybrid. Mercury brand considered a luxury that attracts upper-middle income consumers who are in the age range of 35 to 50, and who are making $60,000 to $100,000 (Torres, 2009). This brand has position itself as a brand that would provide a luxurious and smooth drive (Torres, 2009). Another brand targets the same upper-middle income consumers would be Volvo. However, this brand has positioned itself for individuals who are looking for an automobile that is not only providing a smooth ride, but known for their safety features. The target consumers are individuals who are in the age range of 18 to 50, and who have income range of