Five Forces Model of Competition

944 words 4 pages
Case #3 Analysis
Competition in the Golf Equipment Industry in 2009

Raquel Brickerson
MGT 495
CRN 22164538

Table of Contents

The Five Forces Model of Competition………………………………..pg.1

Driving Forces…………………………………………………………..pg.2

Marketplace changes……………………………………………………pg.3

Strategic Map…………………………………………………………....pg.3

Attractive or Unattractive……………………………………………….pg.3-4

Strategic Map Model……………………………………………………pg.5

1 * The Five Forces Model of Competition

The five forces analysis of competition consists of these five areas.
1). firms in other industries offering substitute products,
2). buyers, (3) potential new
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3 * Marketplace changes
In 2009, the golfing industry experienced the worst crises ever. “Equipment industry revenues had begun to decline as growth in the number of golfers stalled and rules put in place by golfs governing organizations to limit innovation in golf clubs had forced manufacturers to depend more on price to increase volume.” Because of this recession, consumers were not able to spend as much money on recreational activities, and began saving their money instead. With the sales of golfing equipment declining 5.7 percent, golfing manufacturers had to rethink their strategies and come up with ideas that would withstand the pressures of this recession. * Strategic Map
I decided to portray a strategic group map of the five leading manufacturers of golf equipment. They are Callaway Golf Company, TaylorMade-adidas Golf, Titleist/Cobra Golf, Ping Golf, and Nike Golf. On this map, it will show performance/reputation and price range of golfing club drivers for each of these companies. * Attractive or Unattractive
I believe the golfing industry right now to be unattractive. Even though manufacturers are making millions of dollars still, I do not believe there is room for growth. If the industry continues to

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