Arun Verma- Porter's Five Forces in Health Industry
Porter’s Five Forces Model w.r.t. Health Care Industry
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Anju Saini Arun Verma
Faculty Roll. No. 26
This assignment is basically focused on the study of the Porter’s Five …show more content…
2. Bargaining Power of Suppliers
Differentiation of inputs means that different suppliers provide different input characteristics for inputs that basically do the same job. The greater the degrees of differentiation among suppliers the more bargaining power suppliers have. For Example: If any company manufactures a new medicine that can cure most of the diseases, then unlike rest of the suppliers of the other medicine, that company would be having much more bargaining power and can ask for any amount of Money for the required Medicine.
Presence [and availability] of substitute inputs means the extent to which it is possible to switch to another supplier for an input (or a close substitute). The greater the number and closeness of substitute inputs the lower the bargaining power of suppliers. The exact answer to this question is already cleared by the above example, if there are no substitutes in the market, then the product can be charged at any price.
Supplier concentration is the degree of competition among suppliers. Usually the more concentrated the industry, the fewer suppliers and the more control suppliers have over the prices they charge.