European Business to Business Furniture Industry

2398 words 10 pages
MKT813
Business to Business Marketing

CASE 2
EUROPEAN B2B OFFICE FURNITURE INDUSTRY

PRESENTED BY:
Reema Badlani
Yogesh Badlani
Mayur Khanna

CASE STUDY
IN THE EUROPEAN B2B OFFICE FURNITURE INDUSTRY

E-commerce focuses on solutions that enable enterprises to reengineer their structures and become flexible organizations that are able to corporate with their clients, suppliers, and partners. These solutions help in creating value by improving collaboration, work specialization information sharing and responsiveness. There is a two dimensional classification scheme of interfirm relation. In each of these four typologies interfirm relations are identified: 1. Many to many (E-marketplace)- many buyers and sellers are able to transact,
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As they wanted to increase customer loyalty and also gain the added value through e-transaction. So they started their own e-business solutions in 2001 offering local personalization in terms of product range, pricing, services, currencies and languages. They started providing e-solutions with an objective of leveraging e-business in order to provide e-solutions and tools everywhere and to strengthen the partnership with customers and dealers. Cadiac’s sales reps and the dealer is responsible for the relationship with the client, whereas e-business project manager guides them through the implementation and maintenance of e-business project. Orders done through e-procurement are primarily used for fill-in orders while large projects still require face-to-face approach. They do not want to substitute their current business model with an electronic one. This is done as it will help them to better meet the customer’s needs, provide clients with effective e-solutions and also to strengthen their relationship with clients and dealers.

ONLINE INFORMATION

As e-business should cover information regarding informing employees regarding furniture standards, contract terms, showing products, promoting contacts through e-mails and sharing knowledge on issues of importance to both the parties, so Cadiac decided to create an design an information website for the clients in which the

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