Ikea Promotional Strategies
Furniture remains the largest home furnishings and housewares sector.
Bulgaria’s furniture industry is a dynamically developing sector in the past few years. It is well known that most furniture companies in the country are based on strong traditions and good correlation between price and quality, but (as in many other countries), although the major part of the customers on the inner market prefer Bulgarian-made furniture, high prices are seen as a sign of high quality, so most furniture pieces produced by the companies are considered high priced and hardly affordable for the majority of people.
IKEA was founded in 1943 by …show more content…
- The dominant one is Orthodox Christianity. The average age of the Bulgarian population is 75 years. The older generations are not wealthy. Women and men share equal rights. However, it is still noticeable the fact that greater percentage of the women are still being only housewives. A positive attitude towards foreign products occurs on first place. The average Bulgarian person cannot allow to himself long time for leisure. Only a small percentage of the population has time for leisure. According to a research done by the National Statistical Institute, the annual income per capita is 2831 BGN.
- the adoption of new technologies in Bulgaria opens new markets for the Bulgarian products and services and also increases their quality; - distribution has