Review question # 1, # 4
Exercise # 1
Review question # 1 briefly describes the technologies that are leading businesses into the third wave of electronic commerce.
The technologies that are leading the business in the third wave of e-commerce are smart phone (mobile commerce), tablet computers, radio frequency identification (RFI) devices and smart card and the social commerce.
Today’s mobile phones are not limited to sending and receiving e-mails. Smart phone has software (apps) that can do many activities and transactions over the internet. Smart phones includes a keyboard, operating system and a web browser, it’s basically a mini computer. Most internet provider or carrier offers different plans for data usage for a …show more content…
The downturn or the dot.com bust in the first wave made investors and companies reluctant to invest in e-commerce. Companies were not as enthusiastic as before the bust.
The unstructured e-mail communication with customers in the first wave makes it difficult to clearly communicate with customers. Poor communication with customers will hurt the business, and e-mail is one of the characteristic of e-commerce.
Companies that sell luxury goods do not want to lose their prestige and to sell their products on line means their products and designs will be everywhere. They resisted the common availability of their products.
The distribution and shipping in the first wave is not as fast and efficient today as well.
And last but not the least, these company that sell luxury goods, such as Channel, Lilly Pulitzer and Vera Wang sells products that has a physical characteristics. The customer needs to experience the smell of the fragrance, feel the fabric and wants to see how clothes would fit, unlike commodities the feature are well known such as soap, cd, books and computers.
My speculation why they might have change their mind
They change their mind because technology had advanced dramatically such as, technology enable business processes, availability of the broadband and wireless connection, the e-commerce became global and no longer U.S dominated, companies began using e-mail as an important part of their marketing and customer contact