Country Note Book of China

17075 words 69 pages
Country Notebook

The Country Notebook—A Guide for Developing a Marketing Plan

The Country Notebook Outline (Click here for more information about the Country Notebook.)

• I. Cultural Analysis

• II. Economic Analysis

• III. Market Audit and Competitive Market Analysis

• IV. Preliminary Marketing Plan

I. Cultural Analysis writing guide

Guideline

I. Introduction writing guide

A significant aspect of China is its long cultural and national history. The Chinese people have shared a common culture longer than any other group on Earth. The Chinese writing system, for example, dates back almost 4,000 years. The imperial dynastic system of government, which continued for centuries, was established as early
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|in central China |
| |century BC | | |
|[pic] Xia |21st - 17th |Yu the Great |Anyi ( in Yuncheng, Shanxi); Yangcheng (in|
| |century BC | |todays's Dengfeng, Zhengzhou, Henan); |
| | | |Yangdi (in todays's Yuzhou, Henan); |
| | | |Zhenxun (in Luoyang, Henan) |
|[pic] Shang |17th century BC |Tang |Bo (in Shangqiu, Henan); Yin (in Anyang, |
| |- 1046 BC | |Henan) |
|[pic] Zhou |1046 - 256 BC | | |
|[pic]Western Zhou |1046 BC - 771 BC |King Wu (Ji Fa) |Fengjing and Haojing (in today's Xian, |

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