Case 4 – Google: Research Google's Attempt to Buy Into Wireless Via the 700 Mhz Spectrum Auction.
Case 4 – Google: Research Google’s attempt to buy into wireless via the 700 MHz Spectrum Auction.
1. Why did Google making this move?
Google’s Motivation to bid into the wireless marketplace through the use of the 700MHz Spectrum Auction was the opportunity to develop possibly a 50 state network “The FCC is auctioning 1,099 wireless licenses in the 700 MHz band, but the most attractive spectrum for many bidders is the “C-block” of 12 regional licenses that may be combined to create a 50-state network.” (Reiter, 2008) This new product development would allow Google to become a cellular network operator. This market includes firms such as AT&T and Verizon, Google would not only compete with these …show more content…
Mills, E. (2007, 11 30). Cnet news. Retrieved 12 5, 2010, from Google versus the Telcoms: http://news.cnet.com/Google-versus-the-telecoms/2100-1039_3-6220909.html
Reiter, A. (2008, 2 5). Internet Evolution. Retrieved 12 5, 2010, from Internet Evolution: